Every writer you speak with now-a-days, especially savvy ones like
our own Paul Levine, talk about the need for promotion. It's rare to meet an author who doesn't think
the publisher could do more for them even in these times of limited
resources. I agree that it's easy to
view yourself as the center of the publishing universe, but over time, with
experience, I realized that neither Putnam nor McMillan pinned the success of
their companies solely on my novels. Whether that was a mistake or not, only time will tell.
I’m no expert on promotion. I do consider myself a good public speaker and that's where I rest most
of my promotional energy outside of blogging. I think it's important to seize a crowd immediately whether it's ten
people or 1000. And I will admit that
this is a skill I gained early on in my police career where the failure to
capture someone's attention could literally result in serious injury. Whether it's using my voice or my relative
size or telling a joke, I don't want any part of the talk, especially the
opening, to not capture the attention of everyone in front of me. I have sat through dozens, perhaps hundreds
of talks by writers and police officers as well, where my mind would wander and
all I could do was hope it would be over soon. The more of these deadly boring speeches I attend, the more adversely
they seem to affect me. Perhaps it's
just because I'm getting older or maybe it's a defense mechanism, but now I
find I have to use the restroom much more often when I'm listening to a speaker
who is reading from a prepared text or is clearly terrified to be in front of
the crowd. I'm not judging or condemning,
but I would like people to examine their own strengths and weaknesses and
decide if this is the best use of their time for promotion.
There are hundreds of tips for becoming a better public
speaker. Search the internet and you’ll
see plenty of choices. Here are few
simple direct ones from yours truly:
- What’s the worst that could happen? The audience probably won’t rise up and
kill you. And if they do, they still
won’t eat you.
- Speak to three audience members,
maybe someone you know or take the time to meet before the talk. Preferably have them spaced out in three
different areas of the crowd.
- Listen to speakers you like. Chances are they don’t throw in a lot of
“Ummms” and “Ahhhs.” They also get
to the point and try to be entertaining.
- Never follow a good speaker. Never. Fake an injury if necessary.
- Keep it shorter than you think it
should be. Limit questions to six
after the talk.
- Keep it as conversational as
possible.
- Evaluate yourself critically
afterward.
- Do better next time.
- Stop complaining about having to
speak in public. Either do it or
don’t. This isn’t Iran, no one will
force you to do anything.
- I reiterate: Is this the best use of your time?
The same goes for all other forms of promotion. You have to ask yourself if it's worth the
time it takes away from writing. Is
it? If you are expected to produce
roughly a novel year, how much time can you spend on the road talking to a few
people at a Barnes & Noble or even a crowded library? It all comes down to your own resources and
the most valuable one of those is time.
I gave up working on the blog for several years. I have no idea if it is a useful promotional
tool. But my friends, or specifically
Patty, Paul and Jackie convinced me to give it another shot and I decided to
narrow my focus only to the subject of writing and publishing. I do this week in and week out because it is
fun. I get something out of it. I couldn't tell you exactly what it is, but I
feel good when I've written a blog and I feel relieved when it has been posted
on time.
One thing I know for sure is that if you don't try anything at all,
you are doomed to fail. There are so many
opportunities that have opened up to me because I did something, often against
my will, that I wouldn't normally do. I've made contacts from more than one convention that have helped me with everything from advice on covers
to finding an entertainment attorney. By
attending meetings at the Mystery Writers of America, I have made friends in
the writing community who have been invaluable in talking about my books to
others and helping me with a number of different problems.
So the crux of this blog is you do have to perform some kind of
promotion. You never know how it's going
to turn out. My friend, best-selling
author Randy Wayne White, told me that it takes at least two years to see the
effects of book talks and other things promoting your book. I told him that sounded like an easy dodge
because most authors are done with their career after two or three years. But he's right. Little things like moving on to paid speaking
engagements and meeting new friends are side benefits to trying to expand your
reading base.
So when the next person asks me why I write for the Naked Authors
blog, for the sake of brevity, I will say, it's good for exposure. But you know the truth. I like doing it. At my age there are very few things I will do
anymore unless I like doing them.
Today's quotes are from the same, perfect source:
“If you have an important point to make, don't
try to be subtle or clever. Use a pile driver. Hit the point once. Then come
back and hit it again. Then hit it a third time - a tremendous whack.”
― Winston Churchill
― Winston Churchill
“A good speech should be like a woman's skirt;
long enough to cover the subject and short enough to create interest.”
― Winston Churchill
― Winston Churchill